The Incentive for Excellence

An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.

6 Ways to Find Fun in Your Sponsorships


We all keep hearing these words; Unique. Experiential. Unconventional. But how do we convey that and find our fun in sponsorships? 

Know Your Story. What are the results you’re looking for?

In today’s busy environment, we are always trying to focus our budget on things that matter while maximizing our ROI to share with leaders, owners, and management. Budgets are continuing to shrink; spending is being looked at more carefully as we move forward in an increasingly busy climate. 

Here’s 6 ways to have fun while sponsoring events:

  1. Clearly define your objectives. Determine which of your current goals or strategies the sponsorship can help achieve, versus creating new ones.
  2. Identify your equity opportunity. Find a space you can actually “own” and define what you can achieve; once you address it, share it.
  3. Value what you bring to the table. Every successful sponsorship also helps the promotional partner. Use the value you bring to the table to negotiate opportunities. Be original. Be creative.
  4. Look for ways to activate the sponsorship across all relevant channels. By understanding all the ways your sponsorship can benefit your organization, you can utilize the sponsorship to create value, drive responses, and grow business. Sharing sponsorship opportunities with your internal team equips your best salespeople.
  5. Capture data and measure results. Clear objectives should drive opportunities for measurement and optimization, which will be the key to quantifying and improving sponsorship ROI moving forward.
  6. Celebrate your sponsorships with new ideas such as: Free Headshots, Social Media, Smart Phone Contests, Cell Phone Charging Stations, Craft Stations, Big Kids Games, Fitness Stations, Professional Services (Massages, Facials), Water Giveaways, Goody Bags for Guests, and so much more!

Stand out from the crowd in 2018 and impress your guests with a unique sponsorship idea. Let’s talk Holiday Event 2018: contact Kathie Giles, VP of Sponsorship at for more info!

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New Zealand: the ultimate incentive destination

New ZealandNew Zealand is a small country that is blessed with unique activities, state-of-the-art infrastructure, modern facilities and our world-renowned welcoming Kiwi hospitality. No matter where you are, you are never far away from a plethora of stunning natural landscapes; from glaciers to geothermal hot pools, vineyards to volcanoes, white sand beaches to lakes and rainforests to farmland.

One of the many great advantages of New Zealand is that these are all within easy reach. We don’t have the challenging travel times across cities that some other destinations face so you can combine many of these varied experiences and landscapes into one itinerary. It is easy for example to begin your day with a traditional Maori welcome at sunrise before a scenic heli to a remote mountain top for a champagne breakfast, a jetboat through native rainforest, lunch at a vineyard, followed by a round of golf in the afternoon surrounded by towering mountain peaks.

New ZealandNew Zealand is more accessible than ever, with around 180 direct flights a month on offer from Los Angeles, San Francisco, Hawaii and Houston with capacity expected to continue as demand for New Zealand continues to grow.

To find out more about why New Zealand is the ultimate incentive destination or if you would like to speak directly to our LA-based team, Alexa Bennett or Emma Bell, please visit

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The Meritage Collection - A Luxury Hotel Collection

The Meritage Collection - A Luxury Hotel CollectionThe Meritage Collection blends iconic, one-of-a-kind places with locally inspired enrichment programs designed for the curious traveler. Débuting in 2013, the Meritage Collection is comprised of six hotels & resorts throughout California and Hawaii, representing more than 1400 rooms and nearly 149,000 square feet of premier indoor meeting and event space.

The Meritage Collection sets the stage for the extraordinary by providing truly inspiring and unique venues, perfect for business meetings or special events.

The portfolio includes The Meritage Resort and Spa in Napa Valley, Bacara Resort & Spa in Santa Barbara, Paséa Hotel & Spa in Huntington Beach, Balboa Bay Resort in Newport Beach, Estancia La Jolla Hotel & Spa, and Ko’a Kea Hotel & Resort in Kauai.

Each unique property within the collection offers an exclusive encounter with an iconic location along with a flawless blend of luxury and comfort. Indulge in lavish accommodations, inimitable amenities, and world-class service while being inspired by the natural beauty, effortless bliss, and unexpected adventure found at each Meritage Collection resort.

The Meritage Collection properties are members of the Global Hotel Alliance and its DISCOVERY Rewards Program. For more information, please visit

Discover The Meritage Collection.

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Plan Your Next Incentive with Belmond in Italy and Mallorca

Plan Your Next Incentive with Belmond in Italy and Mallorca

Belmond hotels throughout Italy and Mallorca offer stunning views in prime locations, a huge variety of cultural excursions and exceptional service setting the stage for your next incentive trip.

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Banff & Lake Louise - a place where meetings come alive

Banff & Lake Louise - a place where meetings come alive

As Canada’s premier meeting and incentive destination, Banff and Lake Louise is your next must-see and must-experience location. With soaring mountain peaks, and protected nature, it is a place to pursue the moments that will give meaning. The moments of feeling alive.

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