The Incentive for Excellence

An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.

Sweden in Winter – The Perfect Destination

Stockholm, Sweden

Sweden in the winter is the perfect destination if you are looking for a cozy getaway. Winter in Sweden is mostly known for the Northern lights, skiing in the north, the ice hotel in Swedish Lapland and all that is associated with snow. But did you know that you can enjoy winter just as much in the capitol of Sweden, with or without snow?

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’Tis the Season of Giving… and Giving Back

Give Back, Get Back

Does the holiday season make you want to count your blessings? Does the holiday season make you want to give back in some way? If so, you are not alone!

Fortunately for us, our SITE SoCal hospitality community will be coming together to celebrate our 20th Annual SITE SoCal Holiday Event.

Your support matters. All donations, regardless of size, make a tangible impact on each charity – and a forever relationship. This year we will have the great opportunity to be introduced to three organizations making a huge impact in our local communities.

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Q & A with Air Tahiti Nui


This year, we had the chance to sit down with Michael Shapiro, Director of Incentive & Cruise Sales with Air Tahiti Nui, to ask him a few questions!

SITE SoCal: Why do you support the SITE SoCal Holiday Event?
Michael Shapiro: Air Tahiti Nui has supported the SITE SoCal Holiday Event for many years. It is one of the best and most fun events of the year! We appreciate SITE SoCal for their support of our airline and destination.

SITE SoCal: Industry Tips (“how-tos” are always a big hit!)
Michael Shapiro: Let’s see… an industry tip. Many times Tuesday night, at midnight, is the best hour to book airline travel for the best rates.

SITE SoCal: Do you have any creative ideas for those of us in the incentive travel, meetings, and/or events industry?
Michael Shapiro: A great time to go to Tahiti is in July during the Heiva Festival. Thousands of dancers compete in Papeete, Bora Bora and all the island, for the prize of best dance troupe and best male & female dancers. It’s thrilling, exciting, and one is completely immersed in the tropical culture.

Air Tahiti Nui female dancers

SITE SoCal: What are some neat things to do or see in your city?
Michael Shapiro: In Paris, a few days a week, Maxim’s has a hidden and remarkable private museum, the 1900 Collection, showcasing the upper floors with the collections of unique and famous treasured pieces by owner, Pierre Cardin.

If you love The Phantom of the Opera, you will love the Opera Garnier After Hours tour of the most famous Opera House.

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Unique Venues - Think Differently!


Not everyone has a million-dollar budget and can offer million-dollar dreams for their clients. Depending on the meeting or client, you may have to get crafty in finding space and a destination that is functional and budget savvy! In the event industry, we are always searching for that perfect venue for our clients. Making their dreams come into focus while doing everything we can to think outside of the box for a truly original idea. Here are a couple of unique and cost-effective venue ideas to consider when booking your next meeting.

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The Incentive Experience of a Lifetime

The Incentive Experience of a Lifetime

Incentive travel: two words that roll off our tongues as easy as our own names and, many times, with little thought. I recently was given the opportunity to obtain the CIS (Certified Incentive Specialist) through the support of SITE SoCal and my company, JNR.

For those of you who are unfamiliar, CIS is an entry-level certification program facilitated by SITE to provide a greater understanding of the theory and practice of creative and effective Motivational Programs and Motivational Travel. It was a fun experience to go through this process with some of my favorite industry colleagues, but also enlightening to go “back to the basics” of Incentive Travel and remember why we are in this profession in the first place.

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