The Incentive for Excellence

An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.

6 Ways to Find Fun in Your Sponsorships

sponsorship-fun

We all keep hearing these words; Unique. Experiential. Unconventional. But how do we convey that and find our fun in sponsorships? 

Know Your Story. What are the results you’re looking for?

In today’s busy environment, we are always trying to focus our budget on things that matter while maximizing our ROI to share with leaders, owners, and management. Budgets are continuing to shrink; spending is being looked at more carefully as we move forward in an increasingly busy climate. 

Here’s 6 ways to have fun while sponsoring events:

  1. Clearly define your objectives. Determine which of your current goals or strategies the sponsorship can help achieve, versus creating new ones.
  2. Identify your equity opportunity. Find a space you can actually “own” and define what you can achieve; once you address it, share it.
  3. Value what you bring to the table. Every successful sponsorship also helps the promotional partner. Use the value you bring to the table to negotiate opportunities. Be original. Be creative.
  4. Look for ways to activate the sponsorship across all relevant channels. By understanding all the ways your sponsorship can benefit your organization, you can utilize the sponsorship to create value, drive responses, and grow business. Sharing sponsorship opportunities with your internal team equips your best salespeople.
  5. Capture data and measure results. Clear objectives should drive opportunities for measurement and optimization, which will be the key to quantifying and improving sponsorship ROI moving forward.
  6. Celebrate your sponsorships with new ideas such as: Free Headshots, Social Media, Smart Phone Contests, Cell Phone Charging Stations, Craft Stations, Big Kids Games, Fitness Stations, Professional Services (Massages, Facials), Water Giveaways, Goody Bags for Guests, and so much more!

Stand out from the crowd in 2018 and impress your guests with a unique sponsorship idea. Let’s talk Holiday Event 2018: contact Kathie Giles, VP of Sponsorship at for more info!

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You had me at Brunch…

haute-dokimazo Haute Dokimazo was all the buzz at the last SITE SoCal luncheon.

To celebrate Creativity at the May SITE SoCal Luncheon, we had brunch instead of lunch, and took all fundamentals of meeting planning and threw them out the door.

Haute

/ōt/ (but we say hot!)

  1. fashionably elegant or high-class

Dokimazo

/dok-im-ad'-zo/

  1. to test, examine, prove, scrutinize (to see whether a thing is genuine or not), as metals
  2. to recognize as genuine after examination, to approve, deem worthy

Haute Dokimazo was all the buzz at the last SITE SoCal luncheon. After all of us planners got over our anxiety of not being able to actually plan the event, it went great! To be honest, from a Hotel Sales Manager perspective, we were really a dream client.

“How many people and what type of set up do you need for the break outs?”

“We really have no idea. We will just take a corner of the patio and drag chairs from the general session.”

If only it was always that easy!

Was it successful? YAAAAS! Sometimes the only real contact you get at these networking events is by passing the rolls during the speaker’s presentation, and reapplying lipstick together in the bathroom. This event allowed a very intimate setting where you had conversations on topics that were truly meaningful to you. Were we fashionable, elegant, and high class? Of course; this is Southern California! Do I deem it worthy? Absolutely!

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3 Creative Ways to Make the Most of Your SITE Membership

membership

Let’s start with reflecting on what kind of member you currently are: Are you a member who attends only one or two events a year? Or a member who attends all events but still isn’t seeing the ROI? Or one who attends all events and is involved on a committee or volunteer position?

In whatever way you are involved with SITE, are you making the most of your membership?

Whether you are new or have been with us for 20+ years, we all want to make sure we are making the most of our SITE experience. Having been a member myself for just over two years now, I can say that I’ve benefitted greatly and continue to see good things coming!

Attending my first luncheon 2½ years ago, I connected with a few familiar faces, but mostly new, and before I knew it I was involved on the Young Leaders committee. Now how did I get there? Simply by saying YES when the current VP of Young Leaders Jamie Lee Tiffany approached me and sparked my interest to get involved. 

Here are 3 things I’ve learned on my journey as a SITE SoCal member:

  1. Try to attend every SITE SoCal event. This is where you really get the value. It’s not going to happen attending just one or two events. You start to build on the relationships over time, showing up at each event and engaging with your colleagues, clients, and soon-to-be friends.

  2. Members-only perks. One of my favorite events was the Members Only Summer Soiree on Catalina Island in 2017. It amazes me that this organization offers an event that is FREE for members!

    It was amazing from the beginning. We cruised over on a boat, hopped off, explored the island, ate plenty of food, and sipped cocktails with the sunset with colleagues and friends.

    Don’t miss out on this opportunity this year! Mark your calendars for Thursday, June 7, 2018. Trust me… you don’t want to miss it. And if you know a planner to invite who might not be a member, you can invite them for just $35! 

    Now let’s be honest, meeting clients and ultimately doing business is the end game for a lot of us. And it DOES happen! Through attending as many events as possible, I have consistently started to make a handful of great relationships that have resulted in business transactions. Many can attest to this… just ask around.

    But it gets better… along the way, you will gain education through the innovative topics and speakers, continue to grow in your professional career, and gain some of your closest friends!

  3. Leadership opportunities. The leadership within SITE SoCal does an incredible job of creating many opportunities for you to get involved. Attend the Young Leaders programs and luncheons, volunteer on a committee, give back with community outreach opportunities, serve on the board, and so much more!

    Get a little bit outside of your comfort zone and see what a big impact it will make. Make it a point to meet at least 3 new people at each networking opportunity and before you know it you will be the one introducing your new industry friends to each other and maybe even soon serving on the board.

    At the end of the day it is up to YOU to create the most out of your membership. All of the opportunities are there, you just have to jump in and enjoy the ride!

Find out more here on all of the ways to get involved within the chapter!

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“Thank You” From The Rock Club, Music is the Remedy

Thank you from The Rock Club, Music is the Remedy

It was a true pleasure to meet Frank & Katherine and to learn a little more about The Rock Club, Music is the Remedy leading up to the 2017 Annual SITE SoCal Holiday Event. 

For those of you who did not attend the event, The Rock Club, Music is the Remedy is a non-profit organization dedicated to improving the lives and well-being of Veterans, at-risk youth, and other groups through music instruction, education, and mentoring.

They do incredible work in their community and it was a privilege to work with them and coordinate the donation of $34k from our chapter to this great cause. Music is a great learning and healing rhythm for all. To learn more about them, visit their website or find them on Facebook.

thank you note from The Rock Club, Music is the Remedy

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Your Next Site Inspection in French Polynesia

air-tahiti-nui

As Director of Incentive and Cruise Sales, I am proud to say that the SITE organization has given a great deal to us in terms of important contacts and friendships over the years. SITE Southern California has been a strong ally in helping get the Air Tahiti Nui name out to the industry, by way of branding recognition, since SITE’s beginning.

And the Holiday Event is one of the most important industry events of the year! This event brings our industry together in an important way while giving back to local grassroots charities. We are honored to donate to this important cause.

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