Not everyone has a million-dollar budget and can offer million-dollar dreams for their clients. Depending on the meeting or client, you may have to get crafty in finding space and a destination that is functional and budget savvy! In the event industry, we are always searching for that perfect venue for our clients. Making their dreams come into focus while doing everything we can to think outside of the box for a truly original idea. Here are a couple of unique and cost-effective venue ideas to consider when booking your next meeting.
The Incentive for Excellence
Incentive travel: two words that roll off our tongues as easy as our own names and, many times, with little thought. I recently was given the opportunity to obtain the CIS (Certified Incentive Specialist) through the support of SITE SoCal and my company, JNR.
For those of you who are unfamiliar, CIS is an entry-level certification program facilitated by SITE to provide a greater understanding of the theory and practice of creative and effective Motivational Programs and Motivational Travel. It was a fun experience to go through this process with some of my favorite industry colleagues, but also enlightening to go “back to the basics” of Incentive Travel and remember why we are in this profession in the first place.
The Greater Los Angeles area stands out as a success story in U.S.-bound tourism in 2017, the last year for which we have conclusive data.
While overall numbers of visitors to the United States declined, within the first seven months of 2017, the USA had 41 million international visitors, a 4% decline from the same period in the previous year, according to the Commerce Department.
Research prepared for the Visit U.S. Coalition by the U.S. Travel Association shows that global travel volume increased 7.9% from 2015 to 2017. But the U.S. slice of that fell from 13.6% to 11.9% in the same period. That is the first drop after more than a decade of consistent growth.
However, Los Angeles Mayor Eric Garcetti and LATCB President and CEO Ernest Wooden Jr. had good news to report.
On January 10th, they announced that Los Angeles welcomed 48.3 million visitors in 2017, setting a new tourism milestone for the seventh consecutive year.
As Director of Incentive and Cruise Sales, I am proud to say that the SITE organization has given a great deal to us in terms of important contacts and friendships over the years. SITE Southern California has been a strong ally in helping get the Air Tahiti Nui name out to the industry, by way of branding recognition, since SITE’s beginning.
And the Holiday Event is one of the most important industry events of the year! This event brings our industry together in an important way while giving back to local grassroots charities. We are honored to donate to this important cause.