SITE SoCal member and industry leader Madelyn Marusa was recently awarded the 2019 Paul Flackett IMEX Academy Award. This prestigious award recognizes long-term commitment to the industry, one that Madelyn has helped shape since 1980.
The Incentive for Excellence
Sweden in the winter is the perfect destination if you are looking for a cozy getaway. Winter in Sweden is mostly known for the Northern lights, skiing in the north, the ice hotel in Swedish Lapland and all that is associated with snow. But did you know that you can enjoy winter just as much in the capitol of Sweden, with or without snow?
Incentive travel: two words that roll off our tongues as easy as our own names and, many times, with little thought. I recently was given the opportunity to obtain the CIS (Certified Incentive Specialist) through the support of SITE SoCal and my company, JNR.
For those of you who are unfamiliar, CIS is an entry-level certification program facilitated by SITE to provide a greater understanding of the theory and practice of creative and effective Motivational Programs and Motivational Travel. It was a fun experience to go through this process with some of my favorite industry colleagues, but also enlightening to go “back to the basics” of Incentive Travel and remember why we are in this profession in the first place.
Let’s start with reflecting on what kind of member you currently are: Are you a member who attends only one or two events a year? Or a member who attends all events but still isn’t seeing the ROI? Or one who attends all events and is involved on a committee or volunteer position?