The Incentive for Excellence

An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.

6 Event Marketing Tips to Build Your Guest List

6 Event Marketing Tips to Build Your Guest List

Fourth Wall has helped you set the date, book a venue, and design a one-of-a-kind corporate event experience, but you might still be worried that guests won’t show up. Successfully marketing your event might seem like a daunting task, but luckily according to Forbes Magazine, it’s a lot easier than you think.

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After the Earthquake, Out of Recession: The True Story Behind Signature Hand Engraving

SITE SoCal would like to thank Tom Bwarie from Signature Hand Engraving for being a strong ally and sponsor over the years. Tom is dependable and a true expert in his field. Below is his story that we found captivating and we hope you do, too.

Tom Bwarie didn’t know what to do. Almost overnight, his thriving retail business had disintegrated.

It was 2008, the pit of the worst global recession since World War II. For the first time in Bwarie’s 30 years as a business owner, the phone stopped ringing, and sales calls came up empty. A fortune in inventory sat stagnant on the shelves.

“I was so frustrated and depressed,” Bwarie remembers. “It was more than scary.”

And yet in the midst of crisis, Tom Bwarie discovered the opportunity for reinvention. His current company, Signature Hand Engraving, perfectly blends his business acumen, innate generosity, and lifelong passion for art.

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What are the benefits of team building?

Trust falls have fallen from favor, and skits are about as welcome at professional events as pink slips. In place of these old-fashioned offerings, sophisticated team building activities are as plentiful and variegated as toppings at Pinkberry. But what are you actually getting when you add a team building component to your event? (The answer is not “gummy bears.”)

Team building may take the guise of, for instance, a cell phone scavenger hunt, a game show, or an outdoor challenge course. But those descriptions don’t really convey the value. The benefit of team building – and we’re talking about something more focused and goal-oriented than simply a luncheon with bowling or an outing to a ball game – is a hands-on, engaging, interactive experience that is nothing short of transformative.

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Fill Your Life with Purpose

Fill Your Life with Purpose

How do I stay motivated day in and day out?

How do I gain more confidence with clients?

How can I reduce my fears and anxiety when speaking to groups?

These are typical struggles for event planners. While there are no easy answers, the best response I can give you is to fill your life with purpose. When this happens, you will be mentally and emotionally tough. Ultimately, you will be at your best day in and day out, regardless of situation or pressure placed upon you.

A great example of someone who has premier emotional toughness because he lives in purpose is Philippe Petit, who was featured in the Academy Award winning documentary, Man on Wire.

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Serenity Now

God, give us grace to accept with serenity the things that cannot be changed, courage to change the things that should be changed, and the wisdom to distinguish the one from the other.

The life of an event planner is very stressful. There is continual pressure to meet tight budgets, manage client relationships, and be on call 24/7. And all this stress is a double whammy. Not only will it reduce your happiness, it can also ruin your health. Thus, it is essential for an event planner to have an effective strategy to reduce their stressors at the job.

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