Past Events

May 10, 2019 – Live Hotel RevMax!

Friday, May 10, 2019
10:00 AM - 12:30 PM
Hotel Irvine
Irvine, CA

Come experience how hotel’s review your group RFPs!

Hotel Irvine

As we focus on our theme for the year, “Back to the Basics”, it’s important to me that we deliver applicable education. This event is geared towards understanding one piece to Incentive Travel: Hotel Group Revenue. This panel exercise will help planners understand the “how” and the “why” behind RFP responses from the hotels you have sourced. Whether you’re a veteran in the industry or brand new, this exercise will keep you informed on current hotel revenue strategy, which in turn will help planners successfully place their group business. It also allows for planners to interact with Hotel Revenue…a rarity! I hope to see many of our industry’s planners and partners for this event attending with questions for the Hotel Revenue professionals. Please read below for the event description and our panelists.

I look forward to connecting with our members and extended community in May!

Brian Griffith
SITE SoCal President

Ever wonder why hotels can’t accommodate your group’s Tuesday arrival? How about why they can’t offer their main ballroom for a smaller group size? What does “stay-through pattern” mean? Join SITE SoCal on May 10 at Hotel Irvine to experience a live hotel RevMax and find out in depth answers to these questions! The panel will be reviewing group RFPs provided by the moderator and deciding on group rates, meeting space, food & beverage minimums as well as “turn down” reasons. Come experience how hotels review your group RFPs! Please come prepared for Q&A.

Your Hotel RevMax Panelists:

Christina Godwin
Christina Godwin
Director of Business Development
Accor Hotels
Christie Gammon
Christie Gammon
Area Director of Revenue
Marriott Hotels of San Diego
Jeff Graham
Jeff Graham
Director of Sales & Marketing
Hotel Irvine
Scott Hermes
Scott Hermes
President, Resorts
Irvine Company

SITE SoCal Young Leaders Program

Smart People Innovate with James Bennett, CEO & Founder of Firefly Team Events

*This session is open to all Young Leaders and SITE SoCal Members. Young Leaders are developing professionals who have 2 or less years of experience in incentive travel and/or are 35 years of age or younger. Young leaders do not have to be SITE SoCal Members to attend this session, and all current SITE SoCal Members of any age or level of experience are welcome to join this session as capacity allows.

Description: We will throw things. We will draw things (terribly). We will create a brand new playable game. We will toy with innovation and discover your inner explorer. Don't be afraid. Innovation is not creativity, it's easier. You will learn how to quickly generate ideas when you need them.

Goals: New ideas are a currency that you can trade on in any role you fill as a professional. "Idea People" are a valuable asset for any company. Be that person.


9:15 – 10:15 AM Young Leader Program
10:00 – 11:30 AM Registration & Networking Brunch
11:30 – 12:30 PM Live Hotel RevMax

Planners - Would You Like To Be Hosted?

Qualified planners may have the opportunity to be hosted by a supplier, as space allows. CLICK HERE to sign-up on our match-me list to let suppliers know you are interested in attending. If you would like to attend on your own, please proceed with registration.

Venue Information

Whether you’re more comfortable using your left brain or your right, our meeting spaces are designed to make you more accustomed to using both. From corporate retreats and awards banquets, to industry conferences and trade shows, we’ve got the perfect fit for every meeting. Our thoroughly updated and transformed collection of venues include indoor and outdoor rooms, one of the largest ballrooms in OC, a stunning theater and The Backyard. Throw in a team of experienced meeting planners and rave-worthy catering options, and you have all the makings of a monumental meeting.

Parking: $10 Self Parking $15 Valet parking

Hotel Irvine

Spotlight Charity

Serving the needs of hospitality employees in time of crisis and in joy. One individual at a time, one community at a time.

When disasters of all kinds strike, the hospitality industry shows up in full force to support their local communities—generously donating everything from food to venue space to their event expertise in order to raise funds and provide for the needs of those afflicted. However, these champions of their communities—restaurants, bars, hotels and wineries—are not immune from tragedies that impact their ability to operate at full capacity. Golden Rule Charity is passionate about delivering timely resources to get these employees back up and running when faced by an unexpected hardship.

Founded in 2015, Golden Rule Charity is led by hospitality industry native, Judy Walker. It has been the only organization providing timely relief to hospitality companies and employees in need, with a nationwide reach. In this time, we’ve granted more than $60,000 in funds which have directly gone toward dozens of individuals in need. Organizations we have joined forces with include Napa Valley Community Foundation, Sonoma Valley Community Foundation, Caterina’s Club and dozens of individuals, bringing aid to disaster victims.

golden rule charity

Thank you to our Sponsor

Thank you to our sponsor KSL Resorts

When Friday, May 10, 2019
10:00 AM – 12:30 PM
Where Hotel Irvine
17900 Jamboree Road
Irvine, CA 92614

Map and Directions